About The Course

The Post Graduate Diploma program in DIGITAL MARKETING is an intensive six months job oriented programme. This course is targeted towards engineers and IT professionals or any participant with mathematical background who wish to start their carrier into the domain of DIGITAL MARKETING. The course aims to groom the students to enable them to work on current technology scenarios as well as prepare them to keep pace with the changing face of technology and the requirements of the growing IT industry. The course curriculum has been designed keeping in view the emerging trends in DIGITAL MARKETING as well as contemporary and futuristic human resource requirements of the IT industry. The entire course syllabus, course ware, teaching methodology and the course delivery have been derived from the rich research and development background from VAIDEHI SOFTWARE TECHNOLOGIES. The depth of the course is unique in the industry covering a wide spectrum of requirements of the IT industry.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life,[ and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.


Learn from industry experts with live instructor-led training

Projects & Lab

Apply the skills you learn to solve real-world problems.


Highlight your new skills on your resume or LinkedIn.

1:1 Mentoring

Get guidance from industry leaders and professionals.

Best-in-class Support

24×7 support and forum access to answer all your queries throughout your learning journey.


Compatible to Digital Marketing Certifications



17 Sept 2018
Online Instructor Based Training
6 Months
50,000/ 714 70,000


Mon to Fri (24 weeks)
10 AM - 12 PM
6 Months
80,000/ 1142 1,20,000

Mon to Fri (24 weeks)
10 AM - 12 PM
6 Months
80,000/ 1142 1,20,000

Course Learning Outcomes

After completion of course students will be able to acquire the following skills:


To understand the impact of digital technology on the practice of marketing.


To Analyse the use of different forms of digital marketing in the development of an online presence.


To develop a plan for marketing a product of business online.


To Integrate social media tools into a marketing communications strategy.


To Use a publishing platform to build a web presence with integrated data collection and links to social media

Learning Path


    How Search Engines Work

    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search
    • Snippet)
    • What is On-page SEO (Content,
    • Architecture, HTML)
    • What is Off-page SEO / Link Building
    • (Social, Content-based, PR)
    • Finding Seed Keywords: Mind Map for Keyword
    • Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process - Identify
    • SeedKeywords, Collect metrics, Map Keywords
    • Google Keyword Planner Tool
    • Web Page Basics: What is HTML, JavaScript,
    • CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags,
    • IMG, A Href
    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid
    • App Store Optimization
    • Mobile Websites : Responsive, Adaptive,
    • Dynamic
    • Optimizing for Voice Search
    • What is Schema & Why is it relevant to SEO.
    • Schema Types - Micro, JSON-LD
    • Common JSON Schema Tags - Organization,
    • Website, BlogPosting, LocalBusiness
    • How Schema shows up in SERPs
    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics
    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings / citations
    • Backlink audit of one website
    • How to audit backlinks of competitors and gain insights
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
    • Intro to SEO
    • Keyword Research
    • HTML Basics
    • On-page SEO
    • Technical SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow /
    • Google Page Speed Insights)
    • 301 Redirects
    • Mobile SEO
    • Schema Markups
    • Link Building
    • Social SEO
    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd and other social channels for SEO
    • Local SEO
    • SEMRush.com Backlink
    • SEO Audits
    • What are SEO Audits.
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist - Screaming
    • Frog SEO Spider, SEMRush Backlink Audit, Page
    • Speed Audit with GTMetrix / Google Page Speed
    • Insights, Mobile Site Audit
    • Google Search Console
    • Algorithm Updates
    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates
    • RankBrain and the Future of SEO
    • Measurement with Google Analytics
    • Basics of Google Analytics
    • SEO Metrics to Measure - On-page, Off-page, Technical
    • SEO Reporting
    • SEO Resources, Careers in SEO
    • Basics of Google Analytics
    • SEO Metrics to Measure -
    • On-page, Off-page, Technical
    • SEO Reportin
    • Consumer Journey
    • What is SEM? Why SEM?
    • What is Google AdWords? Why Google AdWords?
    • Google Network
    • AdWords Terminologies
    • How Does the SEM Auction Work?
    • Structure of an AdWords Account
    • Campaign Types – Introduction to Search, Display
    • (including Videos), Shopping and Mobile-specific
    • campaign types, and when/why to use them.
    • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tool – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the SN Campaign using the KW Planner,
    • Match types, Ad Text best practices, etc.
    • GDN Targeting Options
    • Display Ad Formats
    • Ad Gallery Tool
    • Conversion Tracking
    • GDN Campaign Creation - Demo
    • Remarketing
    • Advanced Display: RLSA, Dynamic Remarketing,
    • YouTube Remarketing
    • Advanced Display: Smart Display Campaigns
    • Universal App Campaigns
    • Mobile-Specific Bidding and Targeting Strategies
    • Measuring Mobile Ad Performance and
    • Conversions
    • Report Editor
    • Optimization Strategies
    • Account Audit Demo
    • What are Google Shopping Ads /Product
    • Listing Ads?
    • Where do they appear on Google? What
    • Shoppers on the internet do?
    • What retailers need? – New Advertising
    • technologies
    • Google Shopping set retailers up for
    • success
    • Features of Google Shopping Why PLA’s?
    • And the path to create PLA Ads
    • Merchant Centre Steps
    • Create Shopping Campaign on Google
    • AdWords
    • Track Performance and Optimize the
    • Campaigns
    • YouTube Ad Formats
    • YouTube Campaign Creation
    • YouTube Analytics
    • Video Campaign Optimization Tips
    • Introduction to Social Media
    • Facebook Marketing
    • Creating Content for Facebook & Social Media
    • Why Content is the foundation of SMM
    • Psychology of Social Sharing
    • Building Content That is Inherently Shareable
    • Tools for Content Creation
    • What is Facebook Marketing
    • Facebook Page Best Practices
    • KPIs to measure success
    • Facebook Insights
    • Facebook Business Manager
    • How does Facebook Advertising Work?
    • Facebook Ad Campaign Objectives
    • Facebook Ad Targeting
    • Marketing on Instagram
    • Optimizing your instagram business profile
    • Crafting an Instagram content strategy
    • Best Practices
    • Influencer Marketing on Instagram
    • Analytics & Measurement
    • Instagram Ads
    • LinkedIn as a Marketing Platform
    • LinkedIn for Personal Branding
    • Brand Marketing on LInkedIn
    • LinkedIn Company Pages
    • LinkedIn Advanced Search
    • LinkedIn Premium
    • LinkedIn Ads
    • Twitter Marketing
    • Twitter Marketing for Brand Awareness
    • Twitter Ads
    • Twitter Analytics
    • Twitter Tools - Crowdfire, Tweriod, Hashtagify,
    • Ritetag, TweetReach & TweetArchivist
    • Snapchat for business
    • Building a following
    • Driving Engagement
    • Analytics & Measurement
    • Snapchat Marketing
    • Pinterest Marketing
    • Pinterest for business
    • Marketing on Pinterest
    • Best Practices
    • Leveraging Rich Pins
    • Analytics & Measurement
    • SMM Tools
    • Hootsuite
    • Buffer
    • Tweetdeck
    • SproutSocia
    • 10-step framework to crafting a successful SMM
    • strategy
    • Building Content That is Inherently Shareable
    • Creating Content for multiple platforms
    • Generating content ideas and building a plan
    • Effective Content Distribution
    • Evaluating success
    • Setting-up an Email Marketing Machine
    • ISPs, Hosting Facility and MTA
    • IP/DNS and Shared vs. Dedicated IPs
    • MX Record, Whitelisting, Response Handlers and
    • Bounces
    • Conversation
    • Relevance
    • Incentives
    • Timing
    • Creative & Copy
    • Attributes
    • Rented List Emails
    • Co-branded Emails
    • Third Party Email Newsletters
    • Viral Emails
    • Event Triggered Emails
    • House E-newsletters
    • CRABS- Does your Emails have Crabs?
    • Email Template Model
    • Best Practices
    • NLP Demonstrations (Neuro Linguistic
    • Programming) to Understand Customers
    • Better
    • Tools to Enhance Lead Nurturing
    • Enhance Better Reach
    • Analyze Behavior Patterns
    • Analytics
    • Automation and More
    • Customer Personal Toolkit
    • Complete Email Marketing Worksheet
    • Content Editorial Calendar
    • Digital Marketing Strategy Toolkit
    • Email Contact Strategy Template
    • Email Campaign Calculator
    • Email Marketing Health Check
    • Structuring Digital Marketing Team
    • Web Resources to Improve Subject lines, HTML
    • Codes, Spam Testers and Deliverability Issues
    • Introduction to Automation
    • -What is Automation?
    • -How does it Work?
    • -What are the Benefits?
    • Choosing an Automation Platform
    • -Features & Functions Available
    • -What are Workflows? How to Create a Workflow?
    • -Cost
    • -Most Widely Used Platforms
    • Simple Automation Functions from MailChimp
    • -Click to Reply Options - Demonstrated
    • -Other Features Explained
    • -Results - Demonstrated – Practical
  • MODULE4-Email Marketing
    • Various Ways to Build Reach Through Digital Marketing
    • What are Engagement Magnets?
    • How to Identify Right Set of Engagement Magnets for
    • your Business?
    • Effectiveness of Various Engagement Magnets
    • Digital Reach Building Strategy Through Inbound
    • Interest Generation
    • What is Audience Aggregation?
    • Benefits of Audience Aggregation
    • How to do Audience Aggregation Through Emails
    • Conversion Oriented Landing Page Design
    • Investment in Landing Page
    • Is it for me?
    • What is it?
    • Critical Concerns to Address on Landing Page-
    • What's the Next Step
    • Role of Conversion
    • Understanding Customer Psyche
    • Conversion Optimization
    • User Flow and Persuasion
    • Online Persuasion
    • True Meaning of Landing Page User Flow
    • and Online Persuasion
    • Patterns for Engaging Website Visitors
    • Pattern #1 - Pop-Ups
    • Pattern #2 - Pop Under Call-to-Action
    • Pattern #3 - Inside Article CTA
  • MODUEL-5 Inbound Marketing
    • What are Lifecycle Emails?
    • Where do Lifecycle Emails fit in?
    • Tools used for Lifecycle Emails
    • Lifecycle Emails – Case Studies
    • Lead Nurturing with Drip Email Marketing:
    • Implementation
    • What's Analysis?
    • Is Analysis Worth the Effort?
    • -Small Businesses
    • -Medium and Large Scale Businesses
    • Analysis vs Intuition
    • Introduction to Web Analytics
    • Getting Started With Google Analytics
    • How Google Analytics Works?
    • Accounts, Profiles and Users Navigation
    • Google Analytics
    • Basic Metrics
    • The Main Sections of Google Analytics Reports
    • -Traffic Sources
    • -Direct, Referring, and Search Traffic
    • -Campaigns
    • -AdWords, AdSense
    • Pages and Landing Pages
    • Event Tracking and AdSense
    • Site Search
    • Unique Visitors
    • Geographic and Language Information
    • Technical Reports
    • Benchmarking
    • Facebook Insights
    • Twitter Analytics
    • YouTube Analytics
    • Social Ad Analytics /ROI Measurement
    • Recap of Google Analytics Reports & Tools
    • Finding Actionable Insights
    • Getting the Organization Involved
    • Creating a Data-driven Culture
    • Resources
    • Common Mistakes Analysts Make
    • Additional Web Analytics Tools
    • Radian6
    • Sentiment Analysis
    • Workflow Management
    • Text Analytics
    • WebMasters
    • AdWords Reports, Custom Reports
    • Dashboard and Segmentation
    • Multi-Channel Funnels Reports Attribution Modelling
    • and Reports
    • The Platform Components
    • The Data Model
    • Measurement Protocol Data Collection
    • Importing Data into Google Analytics
    • Reporting APIs and Report Sampling

    Start by understanding the importance of planning your business marketing strategy. This module covers finding your business’ USP, defining your audience and developing a strategy around marketing funnel.

    Learn how to connect with people by planning your Facebook Page and understanding how it is structured to make the maximum use of it.

    For each Facebook Ad, you have multiple objectives to choose from. This module helps you build right objectives based on each business objective.

    Connect and engage with your new or long term customers on Facebook to get results. Offer them suggestions, support, engage with them or encourage purchase from one messenger.

    Understanding your audience is a challenge for many businesses today. But developing a marketing plan without a knowledge of your audience is a step to failure. Segment your audience and target the right audience with this module.

    Make an impact with creatives and know the different ad formats which look good on all devices.

    With this module, measure you adverts and get business insights to optimize how you are connecting with your audience.

    Get in-depth understanding of Facebook Ad policies, ad disapproval, account status and Facebook support for a smoother journey.

    Plan and structure your Facebook shop to manage and sell more products with Facebook.

    Build your brand with Facebook to connect with people where they are- Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.

    Build Facebook campaigns to drive traffic to your offline store. Learn how to develop a local campaign and sell more with Facebook.

    Measure conversions, optimise ad delivery, automate audience building and do more with Facebook Pixel. Learn and work on Pixels with this module and get more insights on how people are using your website.

    Learn how to get more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.

    This module guides you through creating a lead generation campaign to drive results for your business.

  • Module-7 Specialization modules
    • Facebook Marketing- In Association with Faceboo
    • Integrated Digital Marketing Strategy
    • How to Become a Freelancer in Digital Marketing?
    • Media Buying & Planning
    • Affiliate Marketing
    • E-commerce Listing and Marketplace Selling
    • Content Marketing Course - In Association with LinkedIn


  • Digital Marketing Applications for the different kind of Industry with AWS & DevOps


Earn your certificate

The certificate rewarded by us is proof that you have taken a big leap in Digital Marketing domain.

Our Specialization is exhaustive and the certificate rewarded by us is proof that you have taken a big leap in Digital Marketing domain.

Differentiate yourself

The knowledge you have gained from working on projects, videos, quizzes, hands-on assessments and case studies gives you a competitive edge.

Share your achievement

Highlight your new skills on your resume, LinkedIn, Facebook and Twitter. Tell your friends and colleagues about it.


  • Created by team of both industry & academic experts having 20+ years of rich R&D experiance

Eligibility Criteria

  • Any Graduate with mathematical background/ Engineering or equivalent (e.g. BE / BTech / 4-year BSc / AMIE, etc.) in Computer Science / IT / Electronics / Electrical / Mechanical / CIVIL / Electronics / Computer Science/ IT / BCA / MCA / MSC / MBA or related areas.
  • Post Graduate in Engineering Sciences (e.g. MSc in Computer Science, IT, Electronics, etc
  • Graduate in any Discipline of Engineering or equivalent Sciences (e.g. MSc in Computer Science, IT, Electronics, etc
  • Post Graduate in Physics/ Computational Sciences/ Mathematics or allied areas.
  • Post Graduate in Management with graduation degree in Science/ IT/ Computers
  • The candidates must have secured a minimum of 50% marks in their qualifying examination.

Course Fee Structure

ONLINE TRAINING FEE for PG Diploma courses

Price : Rs 50,000/-( Including Tax) / 714

Duration : 6 Months Mon - Fri 1 Hr

CLASS ROOM TRAINING FEE for PG Diploma courses

Price : 80,000/-( Including Tax) / 1142

Duration : 6 Months Mon - Fri 1 Hr

Financial Aid

Financial Aid

Selected students can contact the Admissions Office for assistance in applying for loans after receiving the offer of admission. Our education loan lending partners include HDFC, Axis Bank, Tata Capital, Capital First and many more.

Placement Assistance

Up on successful completion of PGDP course & the participants who are very serious about their carrier & who clear the IT company standard certification exam @ our campus we are offering 100% placement assistance with our very strong placement team. Vaidehi Software, will use its strong HR corporate network to help candidates in the program make the transition to career to IT industry. For all qualifying candidates the Placement assistance will be extended till they get placed even after post completion of program.

Note :-

  • Only candidates who pass the respective IT standard certification exam will be eligible for outsourcing for client location or for placement assistance.
  • Placement is strictly depends up on the candidate dedication, efforts, commitment, performance in the internal tests, skills.
  • Vaidehi Software strives hard to place its students by conducting rigorous placement activities like mock interviews, soft skills from day one of the course.


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  • 1. What is the difference between online training and class room learning?

    In Online training, you will get

    • Access to live instructor-led training as per your enrolled batch
    • Learn from industry experts over online meeting tools like zoom
    • 24x7 support by the trainers.

    In Class room training, you will get

    • Intensive class room 1 to 1 training by the real time experts as per your enrolled batch
    • Learn from industry experts having rich 20+ years of experience in R&D.
    • 24x7 support by the trainers.

  • 2. What are the prerequisites and requirements for this course?

    No prerequisites

  • 3. Who will be the course instructors?

    Top industry experts with rich 20+ years of R&D experience in mentoring students across the world.

  • 4. What is the validity of course material?

    Soft copy of the course material will be mailed to you.

  • 5. How does online instructor-led training work?

    In online instructor-led training, team of experts will train you with a group of our course learners for 25+ hours over online conferencing software like Zoom & Webminar. Online Classes will happen every day from Monday to Friday.

  • 6. What is the certification process?

    At the end, of course, you will work on a real-time project. Once you are done with the project (it will be reviewed by an expert), you will be awarded a certificate which you can share on LinkedIn.

  • 7. How will be the practical or hands-on be conducted?

    Enrollment into course entails 30 days of free access to labs depending on date of enrollment. Can be extended based on permission.

  • 8. Can I renew my lab subscription?

    Yes, you can renew your subscription anytime. Please choose your desired plan for the lab and make payment to renew your subscription

  • 9. For instant help whom to contact directly?

    Mail our most dynamic & ever active director through email director@vaidehisoftware.com